Welcome back to Design a Career You Love where I help corporate professionals like you design, build and navigate your high impact career with clarity and confidence. ✨ If someone forwarded you this email, subscribe here so you won't miss out on future editions.

Let’s talk about something I see all the time: smart, capable professionals getting stuck in a reactive job search loop.

It usually starts with frustration. Maybe your boss isn’t supportive. Maybe you’re bored or underpaid. So you scroll through LinkedIn. You apply here and there. You hope something better shows up.

Sometimes it does - a recruiter calls, a friend refers you, or you land a new role. But even then, there’s often no clear reason why that job is right for you. It just felt like a step forward.

This cycle can go on for years. And while each move might seem like progress, over time it adds up to something else: a scattered career path and missed potential.

Most people are job searching without a plan.

You don’t need a flashy personal brand or a perfectly optimized resume. But you do need a plan.

A real plan answers:

• Why do I want a new job - what’s actually not working here?
• What kind of problems do I want to solve?
• What skills do I want to use more - or less?
• What kind of environment do I thrive in?
• How will this next move support my long-term career and finances?

A story from my own pivot

Early in my career, I worked in brand management. I liked it because it gave me both focus (marketing) and range (cross‑functional leadership). In the CPG world, brand managers are like mini‑CEOs, owning the P&L, leading the brand strategy, and working across teams to drive results.

When I began exploring a new role, I thought I wanted another brand job. But the companies I wanted to join weren’t hiring. Instead of defaulting to “what’s available,” I asked myself:

• What parts of my job do I actually enjoy?
• Where do I add the most value?

That led me to pivot into strategy and ops consulting - a shift that looked big from the outside, but made perfect sense from the inside.

That’s what a strategic job search plan does: it gives you clarity and direction, even when the next move isn’t obvious.

Let’s zoom out for a second

📊 Nearly 3 in 5 professionals plan to job search this year.

😬 And half say it’s harder now than before.

Another stat I love: job seekers who use a simple planning tool are 22–26% more likely to get hired.

Translation? Planning matters.

Try this: The Problem Lens

If you take one step today, make it this:

Set a timer for 10 minutes and write it out. This one question is the foundation of your strategy.

Don’t do this alone

Building a plan is one thing. Sticking to it, evolving it, and executing it - that’s where accountability comes in.

That’s what I help clients do inside my coaching program.

​👉 Click here to book a free Career Strategy Call​

We’ll turn that first reflection into a personalized, step‑by‑step game plan.

Until next week,

Beckie

P.S. That 10‑minute exercise? It’s not just a journaling prompt - it’s your first real step forward.

When you’re ready, here are 3 ways I can support you:

1. Complete Career Transformation

My signature one-on-one coaching program will help you get clear on what’s next for your career, plus upgrade your story, sales documents (resume, cover letter & LinkedIn profile) and strategy to confidently transition into a career that fuels your life, making Mondays the best day of the week. Apply Here.​

2. Career Power Hour

Receive coaching and feedback from me on any element of your career growth or job search - including job offer negotiation - in this high impact 60-minute session. Reserve Now.

3. Follow me on LinkedIn​

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