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At 10:42pm, Sarah was still scrolling LinkedIn, tabs multiplying, resume open in one window, half a cover letter drafted in another.

She told herself she was being productive. But she wasn’t.

(Can you relate? I know I can!)

Because what she hadn’t done was the part of the job search that actually moves the needle.

And she’s not alone.

Most people start their job search by looking at what the market wants.

But the better move? Start with what you bring to the market.

This is what gives your search momentum. Gets you interviews. Gets you offers.

Here's what that looks like:

Start where you are

Before you apply to anything, audit your own inventory.

Ask yourself:

• What do I actually know how to do?
• What problems do I solve?
• Where have I made a real impact?
• What themes or industries have I worked in repeatedly?

This isn't about polishing your resume. It's about understanding your assets before you go to market. You wouldn't sell a product you hadn't tested, right? Same goes here.

Example:

• Weak version: "I’m a team player with strong communication skills."
• Stronger version: "I’ve led cross-functional product launches, aligning engineers, designers, and marketers to hit aggressive timelines - like the Q4 launch that doubled trial sign-ups."

See the difference? One tells. The other shows. And showing is what gets you interviews.

Find your hidden capabilities

Don’t just think in terms of roles or job titles. Think about what you do.

• Can you take something from zero to one?
• Are you great at scaling a process once it works?
• Do you know how to manage complex stakeholder groups?
• Have you shipped products, led launches, rebuilt broken systems?

One client realized she’d helped three different startups go from chaos to clarity - but her resume just listed “Operations Manager.” We reframed it. That line became a selling point.

Zoom out. Document it. Talk it out. This is where the gold is. (And no, your brain won't explode from introspection. Probably.)

Turn stories into strategy

A strong audit turns generic skills into vivid proof points.

It’s one thing to say you’re "good at data analysis."

It’s another to say: "I built a dashboard that tracked customer churn in real-time and uncovered a retention gap in our onboarding process - contributing to a 15% drop in cancellations over six months."

When you prep this way, you're no longer guessing at how to talk about yourself. You're ready with the receipts. This is what moves the needle in your job search.

From noise to clarity: a real client story

One of my clients had been applying to jobs for six weeks with no traction. She was tired, doubting herself, and ready to settle. That's when I joined her team.

We hit pause. Took two sessions to map her unique experience across two education-focused tech companies. We articulated the value she brought in each.

She relaunched her job search with that clarity - and within a few weeks, had two interviews lined up at companies she was excited about. Same person. New direction.

Why we skip this (and why we shouldn't)

Let’s be honest. Reflection doesn’t feel productive.

It doesn’t check a box the way applying to ten jobs on LinkedIn does. But here's the truth:

Strategic prep is real work. And skipping it slows you down.

When your message is unclear, your search takes longer. Your outreach feels scattered. Your interviews feel off. The whole process gets heavier.

When you know what you're offering and who it's for? Everything clicks faster.

Avoid these momentum-killers

• Spraying your resume everywhere. More applications do not equal more traction.
• Skipping reflection. Without clear positioning, you'll sound like everyone else.
• Waiting too long to ask for help. If you’ve been stuck for a few weeks, it might be time to bring in support.

Want help doing this right?

This audit work isn't flashy, but it's what sets you up to win. If you want to go into your next job search with strategy, clarity, and confidence - this is exactly what I help my coaching clients do.

We'll identify your value, align it to the market, and build a search plan that actually works.

You don’t have to do this alone. I’ll help you:

• Extract the signal from your experience
• Translate it into clear value
• Build a career roadmap and job search plan that plays to your strengths

👉 Click HERE to apply to work with me.​

Don’t settle for scattered applications.

Start from strength. Let’s build this right.

Until next week,

Beckie

When you’re ready, here are 3 ways I can support you:

1. Complete Career Transformation

My signature one-on-one coaching program will help you get clear on what’s next for your career, plus upgrade your story, sales documents (resume, cover letter & LinkedIn profile) and strategy to confidently transition into a career that fuels your life, making Mondays the best day of the week. Apply Here.​

2. Career Power Hour

Receive coaching and feedback from me on any element of your career growth or job search - including job offer negotiation - in this high impact 60-minute session. Reserve Now.

3. Follow me on LinkedIn​

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